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Trust: we are committed at building a platform African and Asian SMEs trust.

Hard-work and perseverance: we believe in hard-work and perseverance to help SMEs reach their goals.

Innovation and dynamism: To build a company that will continue serving SMEs, we believe in being innovative, creative, and dynamic.

Discipline and coordination: We are committed at acting based on an accepted and respected code of conduct and in a organized way.

Social responsibility: We are a organization that acts based on the interests of the entire community we operate in, not based solely on the interests of our shareholders.